All about me
From 1977 to 2014 I worked in graphic design, display, branding and B2B marketing. I held senior positions at large London consultancies before founding, owning and managing two London design and marketing consultancies. Sectors included technology, insurance, media, retail, tourism, telecoms, property, fashion etc.
Why Fine Art now ?
Like many people I wonder what would have happened if I had made a different choice at a critical moment in the past.
In the early 1970s I enrolled on the graphics Dip AD course at Wolverhampton Polytechnic, Faculty of Art And Design but was not interested in the course and took myself off to the print room.
Half way though the three year course they suggested I move to Fine Art but I felt that it would make no difference.
In the end I had a successful career in graphic design, but not because of the course as I learned everything "on the job".
After I retired I wondered what it would be like to be a Fine Artist and so here I am.
Apart from certain mark making techniques Fine Art is almost entirely different to commercial art.
But I see many people who practice painting, for instance, treating their art as a business. They follow basic marketing principles such as profiling their market, targeting their promotional activity and pricing their work accordingly. From my perspective the problem for most of these artists is that they have to constantly repeat themselves because they have learnt what type of work sells. One might consider such artists to be outward facing, they consider and prioritise their audience for a commercial gain but also, I suppose, from the satisfaction of having their work admired and indeed treasured. By implication they are liked and admired.
So far my art has been more inward facing without much regard for the audience. However the act of publishing work on Instagram and on the web means that I want my work to be seen and inevitably judged. Instagram is an important publishing platform for artists and it is interesting to see how artists like other artists who produce work which is similar to their own. Instagram reinforces this trend by suggesting work which is similar to work previously liked. And so it goes round.